Calculating the ROI of volunteer engagement

There are a variety of ways to measure the effect of volunteer engagement, and each approach has its own specific purpose. Some methods look at the benefits that volunteering brings to the volunteers themselves. Some look at the monumental vision of how volunteerism shapes a community – or bigger yet, a society. Many approaches look only at wage replacement value in relationship to the number of volunteer hours contributed. This last method, although perhaps helpful in the past, has become less useful as the sector has come to recognize volunteerism as something more than just hours.

The Mission Points ROI model treats the number of volunteer hours consumed by an organization, as an expense. Viewed as expenditure, we would value volunteer time in the same way that we value money: we would spend only to the degree necessary, to best reach the mission of our organization. Consuming more volunteer hours might mean more gets accomplished – or it may mean volunteer time is being wasted.

The Mission Points ROI model, designed for internal performance monitoring, allows us to see volunteer contributions as an expense, and in turn encourages us to manage our incredibly valuable volunteer resources more effectively. You can learn more at a free ROI calculator sponsored by Volunteer2 at http://www.betterimpact.com/roi2/

Posted in ROI